Your event happens once a year. Your marketing shouldn't.
Successful events stay connected to their community throughout the year. They build excitement, create loyalty, share what's coming, and give people clear reasons to commit early and get those dates on their calendars.
But when you're producing the event, that kind of consistent marketing can be really hard to keep up with.
You've got artists to book, hotel contracts to negotiate, schedules to finalize, and a dozen other things that need your attention. Keeping up with pricing deadlines and consistently emailing your list is usually the last thing on your priority list.
Then suddenly, your event is just a few weeks away. Ticket sales need a push. And you realize no one has emailed your list in months.
Now you're scrambling to figure out what to say.
Trying to find the login for your email platform. Digging through your camera roll for a decent photo. Frantically turning to ChatGPT to write something for you, and ending up with an email that sounds like every other event in your inbox.
The Event Email Marketing System
It gives dance festivals, conferences, competitions, and other experience-driven events a complete 12-touchpoint email campaign built around your natural sales cycle—so your audience hears from you consistently, understands what's coming, and has more reasons to say yes when they're ready to buy.
You'll know what to send, when to send it, and what to say, while building stronger momentum and more consistent ticket sales around your event.
Meet Your Marketing Strategist, Brielle
I've spent years traveling to dance festivals and events around the world—first as an attendee who found my first Salsa Congress through a Google search in my college dorm room back in 2012, and later as a student, team director, and professional artist.
Over those 14 years, I've had the same frustrating experience again and again:
I wanted to go. I was ready to spend the money. But I couldn't find the information I needed to actually make the decision.
My interest was already there. I just needed the event to stay in touch, give me the information I needed, and make it easy to say yes.
Because I've spent my career building marketing strategies and systems for businesses and organizations, I could see that this wasn't just an attendee frustration—it was a problem I already knew how to solve.
The Event Email Marketing System brings that work to the community-driven experiences I genuinely love.
It's designed to close the gap between interest and commitment, and make it easier for the people who already want to come to actually say yes.
A Complete System, Built in 6–8 Weeks
The entire process is designed to keep things simple and moving forward. We'll align on the strategy first, create the campaign as a whole, and give you two clear opportunities for feedback along the way.
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01 — Strategy
Week 1
You'll complete a short intake form and send over your event details, brand assets, photography, ticket links, pricing, and key deadlines.
Then we'll meet for a 90-minute Campaign Strategy Session to clarify your audience, positioning, strongest selling points, and the stories your campaign needs to tell.
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02 — Messaging
Week 2
I'll turn our strategy into your Messaging Blueprint, including your positioning, messaging pillars, voice, key calls to action, and campaign direction.
You'll have 7 business days to review it and submit one consolidated round of edits.
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03 — Campaign Creation
Weeks 3–5
Once the Messaging Blueprint is approved, I'll develop and write your complete 12-email campaign.
You'll review the campaign as a whole and have 7 business days to submit one consolidated round of edits.
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04 — Design + Build
Weeks 6–8
Once the copy is approved, I'll design and build your emails inside Mailchimp, test links and formatting, and finalize your annual touchpoint calendar.
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05 — Handoff
You'll receive a complete email marketing system your team can begin using immediately—and return to again next year.
Everything your team needs to make it happen.
Campaign Strategy
A private 90-minute strategy session where we'll clarify your audience, positioning, goals for the year, strongest selling points, offers, marketing milestones, and what makes your event worth showing up for.
Messaging Blueprint
Before I write your campaign, I'll translate our strategy into a clear messaging foundation for your team to approve.
We'll establish your positioning, messaging pillars, voice, primary calls to action, and the stories we'll return to throughout your campaign.
12 Touchpoint Email Campaign
Your full campaign written for you, including subject lines, preview text, body copy, and calls to action.
Branded Email Design
A cohesive email design system customized to your event using your existing logo, colors, fonts, photography, and brand assets.
Complete Mailchimp Build
Once the copy is approved, every email is built directly inside Mailchimp, formatted for desktop and mobile, linked, tested, and ready for your team to use.
Currently using a different email platform? We can discuss the best way to adapt the build to your existing system.
Annual Touchpoint Calendar
A clear roadmap showing when each email should go out, what it's designed to accomplish, and what your team needs to update as the event approaches.
Investment $5,250
A complete Event Email Marketing System, built for your event over a focused 6–8 week implementation.
Includes strategy, messaging, 12 touchpoints, branded design, Mailchimp build, and your annual touchpoint calendar.